Woo-Dang takes its name from the Malay word “udang” (shrimp), with the playful twist of changing “u” to “woo” for easy pronunciation and memorability. Targeting young office workers, the brand aims to be fun and trendy, elevating shrimp crackers beyond just a snack.
The logo features smooth, flowing lines, while the Mr. Prawn illustrations are kept simple but recognizable. A high-contrast color palette enhances visual impact, and a zipper-seal packaging preserves freshness for the best taste. Every detail of the design was carefully considered to deliver a memorable and enjoyable experience for consumers.
