Ocean Star is a seafood supermarket brand founded by three young entrepreneurs with backgrounds in wholesale, F&B, and the seafood industry. The brand brings quality and variety together, aiming to become the brightest star in the ocean.
Seafood is its core strength, especially premium salmon that is carefully selected to ensure freshness, quality, and value. Ocean Star is a dependable place for everyday meals and culinary inspiration.
The brand identity draws inspiration from a lighthouse standing in the sea, symbolizing clarity and direction. Strong linear forms express professionalism and trust, while softened curves add warmth and approachability. Supporting graphic elements were developed to give the brand flexibility and visual character across applications.
