This brand concept was created to raise awareness around mental health, not as a therapy provider, but as a safe and approachable space for conversation and reflection.
Recognizing that stress, anxiety, and fear often stem from everyday life, the brand combines content sharing and lifestyle product design to create a space where people can talk, listen, create, or simply pause. It offers a gentle outlet for emotions before they become overwhelming.
The overall direction was playful yet thoughtful, using a lighter perspective to approach a heavy topic and encourage openness. Although the project was not fully realized, I deeply value its intention.
In moments of darkness, perhaps we can give someone the chance to listen to our story.
