【健康密碼】是馬來西亞收費電視台的醫療資訊節目,目前已經是第四季了。這一季的節目特性改變是挺大的,主要是首次結合兩位中西醫師的同場“競技”,針對同一個醫療疑問來給出各自的立場與建議,也許醫師們會認為自己的方式是更可行的,或者替自己的領域解除一些刻板印象的迷思等,讓觀眾可以更理性地從不同的角度去看待疾病問題。
這一次的設計方向是以“中西合璧”為主,所以在科技時尚與傳統智慧之間得取得一個平衡點,這一點會在各自的符號和色系都可以體現出來。
[Health Code] is a medical information TV show in Malaysia and now was turned to the 4rd season already. This new season’s program directions have changed quite a bit, mainly focus on the "comparisons" of Chinese and Western doctors, to give their perspectives and suggestions for the one same medical question. Perhaps the doctors will think that their own way is better or dispel some stereotyped myths of diseases. Hence, audience able look at the disease from different angles with more rationally.
The art direction is based on "the combination of Chinese and Western", so a balance must be struck between modern technological and traditional wisdom as well, which will be reflected in their respective symbols and color systems as well.
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Project|Health Code Season 4
Broadcast|Astro (Malaysia)
Production House l Cloud Production
Producer & Director l Ally & Forest
Creative|Believe Design Studio
Year|2021
Source|FB. believe design studio
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