KAMPUNG • BREEZY • MASSAGE
Grounded in heritage, lifted by comfort.
Grounded in heritage, lifted by comfort.
Avena is a local wellness brand offering “The Finest Malay Traditional Massage,” with a special focus on prenatal care. Beyond its services, the brand is committed to empowering low-income women by providing hands-on technique training and practical marketing knowledge to help them build sustainable income.
The brand concept centers on a pair of nurturing hands transferring positive energy—symbolizing comfort, healing, and renewal—like growing wings and rising stronger. Subtle Malay design elements, inspired by simplified arches and kampung forms, were incorporated to reflect its cultural roots and create an authentic local identity.
