Hainanese cuisine originates from the cooking styles of the people of Hainan Province in China. Today, it has become a beloved part of Malaysian culinary culture. Hainanese coffee is especially known for its robust brewing method and rich flavor. In Malaysia, a cup of this coffee served with charcoal toast and two soft-boiled eggs is considered the perfect breakfast pairing.
Tian Fang is an authentic cafe in Malaysia with Hainanese flavors. While the cafe preserves the familiar Nanyang taste, the team behind it is young and creative, bringing fusion twists to these Hainanese foundations and showcasing innovation within tradition.
The rebranding focuses on building a strong connection with young people, positioning the cafe as more than just a place to eat. Fun, bold illustrations, warm colors, minimalism, and collectible elements are all key components of the brand’s art direction.
