Sow the seeds of sexual health education, so that every child can grow up healthy in their sexual well-being.
Evolving-I is a Shanghai-based sexual education brand that makes learning about sex fun, approachable, and age-appropriate.
In many Eastern households, talking about sex can be awkward, leaving curious children to encounter misinformation that may affect their development. Evolving-I addresses this with engaging courses and workshops for children, teens, and parents, using interactive activities and clear, friendly visuals. The brand has also partnered with the United Nations Population Fund to train sex education instructors across China, spreading accurate knowledge far and wide.
For its brand identity, we created a bright, playful, and welcoming image. The logo uses hand-drawn typography with cute representations of sperm and egg and a warm sun, reflecting the brand’s mission to make sexual education light, friendly, and accessible.
